{"id":7197,"date":"2026-01-10T09:00:00","date_gmt":"2026-01-10T14:00:00","guid":{"rendered":"https:\/\/aponia.ca\/our-work\/langevin-marketing\/"},"modified":"2026-09-30T13:29:20","modified_gmt":"2026-09-30T17:29:20","slug":"langevin-marketing","status":"publish","type":"our-work","link":"https:\/\/aponia.ca\/fr\/realisations\/langevin-marketing\/","title":{"rendered":"Langevin Learning Services"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7197\" class=\"elementor elementor-7197\" data-elementor-post-type=\"our-work\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55a8ad e-con-full e-flex e-con e-parent\" data-id=\"f55a8ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-06300ea e-flex e-con-boxed e-con e-child\" data-id=\"06300ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e6cb6c e-con-full e-flex e-con e-child\" data-id=\"0e6cb6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c1e9a subtitle leftalign elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"b4c1e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Marketing et SEO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c86ff elementor-widget elementor-widget-heading\" data-id=\"92c86ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Langevin Learning Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f1e5b0 e-con-full e-flex e-con e-child\" data-id=\"3f1e5b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b982909 elementor-widget elementor-widget-image\" data-id=\"b982909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"154\" height=\"80\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/03\/langevin-logo-white.svg\" class=\"attachment-large size-large wp-image-1367\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6db420 e-flex e-con-boxed e-con e-child\" data-id=\"c6db420\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2a234 elementor-widget elementor-widget-text-editor\" data-id=\"9b2a234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Langevin Learning Services offre des formations de formateurs partout en Am\u00e9rique du Nord. Nous nous occupons de ses campagnes Google Ads et de sa strat\u00e9gie de contenu SEO, incluant la structure de hubs mise en ligne en 2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bbac42 e-flex e-con-boxed e-con e-parent\" data-id=\"2bbac42\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e442500 bulles-terms elementor-widget elementor-widget-shortcode\" data-id=\"e442500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style id=\"owp-pills-css\">\n      \/* Figma Aponia 2.0 \u2014 \"tag\" (node 1394:1277) : 5 % blanc, bordure #121320, 12 px, 30 px de haut *\/\n      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owp-pill--industry\"><span>\u00c9ducation<\/span><\/li><\/ul><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612139d elementor-widget elementor-widget-heading\" data-id=\"612139d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats en chiffres<\/h3>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdf1e37 e-con-full e-flex e-con e-child\" data-id=\"fdf1e37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-43d8cea e-con-full e-flex e-con e-child\" data-id=\"43d8cea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49d4c02 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"49d4c02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-3953 -2303C-3953 -2304.1 -3952.1 -2305 -3951 -2305H3380C3381.1 -2305 3382 -2304.1 3382 -2303V3813C3382 3814.1 3381.1 3815 3380 3815H-3951C-3952.1 3815 -3953 3814.1 -3953 3813V-2303Z\" fill=\"white\"><\/path><path d=\"M-3951 -2305V-2304H3380V-2305V-2306H-3951V-2305ZM3382 -2303H3381V3813H3382H3383V-2303H3382ZM3380 3815V3814H-3951V3815V3816H3380V3815ZM-3953 3813H-3952V-2303H-3953H-3954V3813H-3953ZM-3951 3815V3814C-3951.55 3814 -3952 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y=\"-40\" width=\"995\" height=\"350\" rx=\"24\" fill=\"#020304\" fill-opacity=\"0.6\"><\/rect><g id=\"header row\"><g id=\"Client\"><g id=\"channel icon\"><g id=\"18. google ads logo\"><path id=\"Vector\" d=\"M2.46269 15.8541C2.19989 16.3098 2.0454 16.8198 2.01117 17.3447C1.97695 17.8696 2.06391 18.3954 2.26533 18.8813C2.46675 19.3673 2.77723 19.8004 3.17276 20.1471C3.5683 20.4939 4.03829 20.7451 4.5464 20.8812C5.05451 21.0174 5.58712 21.0348 6.10304 20.9322C6.61897 20.8296 7.1044 20.6098 7.52178 20.2896C7.93916 19.9695 8.27732 19.5576 8.51011 19.0859C8.7429 18.6142 8.86409 18.0953 8.86429 17.5692C8.86459 16.8139 8.61555 16.0796 8.15583 15.4802C7.69611 14.8809 7.05142 14.45 6.3218 14.2546C5.59218 14.0591 4.81844 14.1099 4.12066 14.3991C3.42288 14.6883 2.84008 15.1998 2.46269 15.8541Z\" fill=\"white\"><\/path><path id=\"Vector_2\" d=\"M7.61287 6.93555L3.75391 13.6244C4.36591 13.3635 5.03025 13.2485 5.69435 13.2887C6.35846 13.3288 7.00411 13.523 7.58022 13.8557C8.15633 14.1885 8.6471 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class=\"elementor-icon-list-text\">Google Ads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bc05a elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d2bc05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">budget \u00e9gal (~3 500 $\/mois)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa087c5 e-con-full e-flex e-con e-child\" data-id=\"aa087c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99a2671 e-con-full e-flex e-con e-child\" data-id=\"99a2671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3029d9 elementor-widget elementor-widget-image\" data-id=\"d3029d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"301\" height=\"177\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc1-tile1.svg\" class=\"attachment-full size-full wp-image-7586\" alt=\"Co\u00fbt par lead : \u221286 %, de 304 $ \u00e0 42 $\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c09ca40 e-con-full e-flex e-con e-child\" data-id=\"c09ca40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f631d15 elementor-widget elementor-widget-image\" data-id=\"f631d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"301\" height=\"177\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc1-tile2.svg\" class=\"attachment-full size-full wp-image-7588\" alt=\"Conversions par mois : \u00d77,7, de 11 \u00e0 85 leads\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79621a9 e-con-full e-flex e-con e-child\" data-id=\"79621a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be343ac elementor-widget elementor-widget-image\" data-id=\"be343ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"177\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc1-tile3.svg\" class=\"attachment-full size-full wp-image-7590\" alt=\"Taux de clic : \u00d72,7, de 2,6 % \u00e0 7,0 %\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c25546 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2c25546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -3965C-239 -3966.1 -238.105 -3967 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11.7406 9.84361 11.7936 10.0002 11.7936C10.1569 11.7936 10.2881 11.7406 10.3938 11.6346ZM10.0013 18C9.03308 18 8.12302 17.8163 7.2711 17.4488C6.41919 17.0814 5.67818 16.5827 5.04805 15.9529C4.41793 15.323 3.91903 14.5823 3.55134 13.7307C3.18378 12.8792 3 11.9694 3 11.0013C3 10.0331 3.18372 9.12302 3.55116 8.2711C3.9186 7.41919 4.41725 6.67818 5.04713 6.04805C5.67701 5.41793 6.41772 4.91903 7.26926 4.55134C8.12081 4.18378 9.03062 4 9.99871 4C10.9669 4 11.877 4.18372 12.7289 4.55116C13.5808 4.9186 14.3218 5.41725 14.9519 6.04713C15.5821 6.67701 16.081 7.41772 16.4487 8.26926C16.8162 9.12081 17 10.0306 17 10.9987C17 11.9669 16.8163 12.877 16.4488 13.7289C16.0814 14.5808 15.5827 15.3218 14.9529 15.9519C14.323 16.5821 13.5823 17.081 12.7307 17.4487C11.8792 17.8162 10.9694 18 10.0013 18ZM10 16.8947C11.6456 16.8947 13.0395 16.3237 14.1816 15.1816C15.3237 14.0395 15.8947 12.6456 15.8947 11C15.8947 9.35439 15.3237 7.96053 14.1816 6.81842C13.0395 5.67632 11.6456 5.10526 10 5.10526C8.35439 5.10526 6.96053 5.67632 5.81842 6.81842C4.67632 7.96053 4.10526 9.35439 4.10526 11C4.10526 12.6456 4.67632 14.0395 5.81842 15.1816C6.96053 16.3237 8.35439 16.8947 10 16.8947Z\" fill=\"white\"><\/path><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:#F5F5F5\">Fin 2022 \u2192 \u00e9t\u00e9 2024<\/strong> \u00b7 m\u00eame budget, 7\u00d7 plus de leads<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9d4e22 e-con-full e-flex e-con e-child\" data-id=\"f9d4e22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6373fb9 e-con-full e-flex e-con e-child\" data-id=\"6373fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1970c47 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1970c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -2266C-239 -2267.1 -238.105 -2268 -237 -2268H7094C7095.1 -2268 7096 -2267.1 7096 -2266V3850C7096 3851.1 7095.1 3852 7094 3852H-237C-238.104 3852 -239 3851.1 -239 3850V-2266Z\" fill=\"white\"><\/path><path d=\"M-237 -2268V-2267H7094V-2268V-2269H-237V-2268ZM7096 -2266H7095V3850H7096H7097V-2266H7096ZM7094 3852V3851H-237V3852V3853H7094V3852ZM-239 3850H-238V-2266H-239H-240V3850H-239ZM-237 3852V3851C-237.552 3851 -238 3850.55 -238 3850H-239H-240C-240 3851.66 -238.657 3853 -237 3853V3852ZM7096 3850H7095C7095 3850.55 7094.55 3851 7094 3851V3852V3853C7095.66 3853 7097 3851.66 7097 3850H7096ZM7094 -2268V-2267C7094.55 -2267 7095 -2266.55 7095 -2266H7096H7097C7097 -2267.66 7095.66 -2269 7094 -2269V-2268ZM-237 -2268V-2269C-238.657 -2269 -240 -2267.66 -240 -2266H-239H-238C-238 -2266.55 -237.552 -2267 -237 -2267V-2268Z\" fill=\"black\" fill-opacity=\"0.1\"><\/path><g id=\"PPC 2 &#xE2;&#x80;&#x94; Langevin\"><rect x=\"-30\" y=\"-44\" width=\"995\" height=\"539\" rx=\"24\" fill=\"#020304\"><\/rect><g id=\"Frame 1000001886\"><g id=\"Client\"><g id=\"fi_7406611\"><g id=\"Group\"><path id=\"Vector\" d=\"M20.8455 7.10709L16.8916 3.15321C16.6952 2.94891 16.3422 2.94895 16.1458 3.15321L12.1919 7.10709C12.0411 7.25791 11.996 7.48474 12.0776 7.68179C12.1593 7.87884 12.3516 8.00734 12.5648 8.00734H14.2969V20.4714C14.2969 20.7626 14.533 20.9987 14.8242 20.9987H18.2133C18.5045 20.9987 18.7406 20.7626 18.7406 20.4714V8.00734H20.4727C20.686 8.00734 20.8783 7.87884 20.9599 7.68179C21.0415 7.48474 20.9963 7.25795 20.8455 7.10709Z\" fill=\"white\"><\/path><path id=\"Vector_2\" d=\"M12.565 10.3417H9.17593C8.8847 10.3417 8.64859 10.5778 8.64859 10.869V20.4714C8.64859 20.7626 8.8847 20.9987 9.17593 20.9987H12.565C12.8562 20.9987 13.0923 20.7626 13.0923 20.4714V10.869C13.0923 10.5778 12.8562 10.3417 12.565 10.3417Z\" fill=\"white\"><\/path><path id=\"Vector_3\" d=\"M6.91641 14.8605H3.52734C3.23611 14.8605 3 15.0966 3 15.3878V20.4714C3 20.7627 3.23611 20.9988 3.52734 20.9988H6.91641C7.20764 20.9988 7.44375 20.7627 7.44375 20.4714V15.3878C7.44375 15.0966 7.20764 14.8605 6.91641 14.8605Z\" fill=\"white\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Avant \/ apr\u00e8s l&#039;optimisation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-966f91f elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"966f91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Oct.-d\u00e9c. 2022 vs juil.-sept. 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f937279 e-con-full e-flex e-con e-child\" data-id=\"f937279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-59e7b85 e-con-full e-flex e-con e-child\" data-id=\"59e7b85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2dd50 elementor-widget elementor-widget-image\" data-id=\"ee2dd50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"410\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc2-chart.svg\" class=\"attachment-full size-full wp-image-7592\" alt=\"Graphique avant\/apr\u00e8s : 11 \u2192 85 conversions par mois, co\u00fbt par lead 304 $ \u2192 42 $\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-770bb12 e-con-full e-flex e-con e-child\" data-id=\"770bb12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6cc7e58 e-con-full e-flex e-con e-child\" data-id=\"6cc7e58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f86bd elementor-widget elementor-widget-heading\" data-id=\"22f86bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Objectif<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8efd70d elementor-widget elementor-widget-text-editor\" data-id=\"8efd70d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Multiplier les leads sans augmenter le budget mensuel (~3 500 $).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-942dacb e-con-full e-flex e-con e-child\" data-id=\"942dacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ed2a4 elementor-widget elementor-widget-heading\" data-id=\"72ed2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ce qu'on a fait<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bb1b0 elementor-widget elementor-widget-text-editor\" data-id=\"80bb1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Refonte du compte Google Ads, coupe des campagnes non rentables, ciblage des audiences \u00e0 haute valeur (les segments f\u00e9minins et 55-64 ans g\u00e9n\u00e9raient jusqu&#039;\u00e0 90 % plus de retour par dollar).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0ed9f2 e-con-full e-flex e-con e-child\" data-id=\"b0ed9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-929a057 elementor-widget elementor-widget-heading\" data-id=\"929a057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">R\u00e9sultat<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-775065b elementor-widget elementor-widget-heading\" data-id=\"775065b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#BFFA5E\">7,7\u00d7<\/span> plus de leads<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34d875 elementor-widget elementor-widget-text-editor\" data-id=\"c34d875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>11<span style=\"color: #bffa5e;\"> \u2192 85<\/span> conversions\/mois au m\u00eame budget<\/li><li>CPL 304 $<span style=\"color: #bffa5e;\"> \u2192 42 $<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b742d88 e-con-full e-flex e-con e-child\" data-id=\"b742d88\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9d7726c e-con-full e-flex e-con e-child\" data-id=\"9d7726c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085d699 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"085d699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -2841C-239 -2842.1 -238.105 -2843 -237 -2843H7094C7095.1 -2843 7096 -2842.1 7096 -2841V3275C7096 3276.1 7095.1 3277 7094 3277H-237C-238.104 3277 -239 3276.1 -239 3275V-2841Z\" fill=\"white\"><\/path><path d=\"M-237 -2843V-2842H7094V-2843V-2844H-237V-2843ZM7096 -2841H7095V3275H7096H7097V-2841H7096ZM7094 3277V3276H-237V3277V3278H7094V3277ZM-239 3275H-238V-2841H-239H-240V3275H-239ZM-237 3277V3276C-237.552 3276 -238 3275.55 -238 3275H-239H-240C-240 3276.66 -238.657 3278 -237 3278V3277ZM7096 3275H7095C7095 3275.55 7094.55 3276 7094 3276V3277V3278C7095.66 3278 7097 3276.66 7097 3275H7096ZM7094 -2843V-2842C7094.55 -2842 7095 -2841.55 7095 -2841H7096H7097C7097 -2842.66 7095.66 -2844 7094 -2844V-2843ZM-237 -2843V-2844C-238.657 -2844 -240 -2842.66 -240 -2841H-239H-238C-238 -2841.55 -237.552 -2842 -237 -2842V-2843Z\" fill=\"black\" fill-opacity=\"0.1\"><\/path><g id=\"SEO 2 &#xE2;&#x80;&#x94; Langevin\"><rect x=\"-30\" y=\"-40\" width=\"995\" height=\"515\" rx=\"24\" fill=\"#020304\"><\/rect><g id=\"Frame 1000001886\"><g id=\"Client\"><g id=\"fi_4073222\"><g id=\"fi_10009586\" clip-path=\"url(#clip0_2733_11739)\"><g id=\"Layer_2_00000140736130153921798300000016668462501025497243_\"><g id=\"trend_up\"><path id=\"Vector\" d=\"M3.23827 17.625C3.03906 17.625 2.84765 17.5781 2.67187 17.4883C2.19921 17.2578 1.92968 16.7578 2.01562 16.2734C2.07421 15.9492 2.21874 15.6445 2.40234 15.4531C4.35156 13.4727 6.30859 11.5234 7.79296 10.0508C8.05859 9.78906 8.37499 9.64844 8.70312 9.64844C9.04687 9.64844 9.3789 9.79687 9.66406 10.082L13.0234 13.4414L17.5937 8.86719L17.1328 8.86328C16.5469 8.85937 15.7422 8.85547 15.2812 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id=\"clip0_2733_11739\"><rect width=\"20\" height=\"20\" fill=\"white\" transform=\"translate(2 2)\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Positions Google (\u00c9.-U.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5d8ab elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"0c5d8ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ao\u00fbt 2023 vs 2025-2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579a7d9 elementor-widget elementor-widget-image\" data-id=\"579a7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"386\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-seo2-table.svg\" class=\"attachment-full size-full wp-image-7594\" alt=\"Positions Google aux \u00c9tats-Unis : six mots-cl\u00e9s pass\u00e9s de hors top 100 \u00e0 la position 1 entre ao\u00fbt 2023 et 2025-2026\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff4c804 e-con-full e-flex e-con e-child\" data-id=\"ff4c804\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-371f2c0 e-con-full e-flex e-con e-child\" data-id=\"371f2c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7bc87 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9c7bc87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -3396C-239 -3397.1 -238.105 -3398 -237 -3398H7094C7095.1 -3398 7096 -3397.1 7096 -3396V2720C7096 2721.1 7095.1 2722 7094 2722H-237C-238.104 2722 -239 2721.1 -239 2720V-3396Z\" fill=\"white\"><\/path><path d=\"M-237 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19.3049H20.0632C20.5806 19.3049 21 18.8854 21 18.368V16.2945C21 15.7771 20.5806 15.3576 20.0632 15.3576Z\" fill=\"white\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">M\u00e9thodologie<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc4077 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dfc4077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">structure de contenu SEO (cas r\u00e9el : Langevin)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641391f elementor-widget elementor-widget-image\" data-id=\"641391f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"935\" height=\"496\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-seo3-diagram.svg\" class=\"attachment-full size-full wp-image-7596\" alt=\"Structure de contenu SEO : page pilier \u00ab What is Train the Trainer? \u00bb reli\u00e9e \u00e0 six articles et \u00e0 la page Workshops &amp; certifications\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e35dc1 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7e35dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -3965C-239 -3966.1 -238.105 -3967 -237 -3967H7094C7095.1 -3967 7096 -3966.1 7096 -3965V2151C7096 2152.1 7095.1 2153 7094 2153H-237C-238.104 2153 -239 2152.1 -239 2151V-3965Z\" fill=\"white\"><\/path><path d=\"M-237 -3967V-3966H7094V-3967V-3968H-237V-3967ZM7096 -3965H7095V2151H7096H7097V-3965H7096ZM7094 2153V2152H-237V2153V2154H7094V2153ZM-239 2151H-238V-3965H-239H-240V2151H-239ZM-237 2153V2152C-237.552 2152 -238 2151.55 -238 2151H-239H-240C-240 2152.66 -238.657 2154 -237 2154V2153ZM7096 2151H7095C7095 2151.55 7094.55 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4.9186 14.3218 5.41725 14.9519 6.04713C15.5821 6.67701 16.081 7.41772 16.4487 8.26926C16.8162 9.12081 17 10.0306 17 10.9987C17 11.9669 16.8163 12.877 16.4488 13.7289C16.0814 14.5808 15.5827 15.3218 14.9529 15.9519C14.323 16.5821 13.5823 17.081 12.7307 17.4487C11.8792 17.8162 10.9694 18 10.0013 18ZM10 16.8947C11.6456 16.8947 13.0395 16.3237 14.1816 15.1816C15.3237 14.0395 15.8947 12.6456 15.8947 11C15.8947 9.35439 15.3237 7.96053 14.1816 6.81842C13.0395 5.67632 11.6456 5.10526 10 5.10526C8.35439 5.10526 6.96053 5.67632 5.81842 6.81842C4.67632 7.96053 4.10526 9.35439 4.10526 11C4.10526 12.6456 4.67632 14.0395 5.81842 15.1816C6.96053 16.3237 8.35439 16.8947 10 16.8947Z\" fill=\"white\"><\/path><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:#F5F5F5\">7 mois apr\u00e8s la mise en ligne des hubs :<\/strong> 3\u00d7 plus de mots-cl\u00e9s class\u00e9s, 24 positions no 1 de plus au Canada.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32b7ebb e-con-full e-flex e-con e-child\" data-id=\"32b7ebb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2f330f8 e-con-full e-flex e-con e-child\" data-id=\"2f330f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-863b760 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"863b760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><g id=\"Langevin\"><path d=\"M-239 -4105C-239 -4106.1 -238.105 -4107 -237 -4107H7094C7095.1 -4107 7096 -4106.1 7096 -4105V2011C7096 2012.1 7095.1 2013 7094 2013H-237C-238.104 2013 -239 2012.1 -239 2011V-4105Z\" fill=\"white\"><\/path><path d=\"M-237 -4107V-4106H7094V-4107V-4108H-237V-4107ZM7096 -4105H7095V2011H7096H7097V-4105H7096ZM7094 2013V2012H-237V2013V2014H7094V2013ZM-239 2011H-238V-4105H-239H-240V2011H-239ZM-237 2013V2012C-237.552 2012 -238 2011.55 -238 2011H-239H-240C-240 2012.66 -238.657 2014 -237 2014V2013ZM7096 2011H7095C7095 2011.55 7094.55 2012 7094 2012V2013V2014C7095.66 2014 7097 2012.66 7097 2011H7096ZM7094 -4107V-4106C7094.55 -4106 7095 -4105.55 7095 -4105H7096H7097C7097 -4106.66 7095.66 -4108 7094 -4108V-4107ZM-237 -4107V-4108C-238.657 -4108 -240 -4106.66 -240 -4105H-239H-238C-238 -4105.55 -237.552 -4106 -237 -4106V-4107Z\" fill=\"black\" fill-opacity=\"0.1\"><\/path><g id=\"PPC 3 &#xE2;&#x80;&#x94; Langevin\"><rect x=\"-30\" y=\"-40\" width=\"995\" height=\"544\" rx=\"24\" fill=\"#020304\"><\/rect><g id=\"Frame 1000001886\"><g id=\"Client\"><g id=\"fi_17294219\"><g id=\"Layer_2_00000006690826542664518620000000024000421632246187_\"><g id=\"Layer_copy_9\"><g id=\"_80\"><path id=\"Vector\" d=\"M20.997 11.2504L14.085 14.0876L11.2477 20.9997L6.37479 6.37744L20.997 11.2504Z\" fill=\"white\"><\/path><path id=\"Vector_2\" d=\"M8.9158 4.01519C7.56222 2.6616 5.36835 2.6616 4.01476 4.01519C2.66118 5.36878 2.66118 7.56264 4.01476 8.91623C4.6019 9.50337 5.37538 9.85847 6.2016 9.92175L5.74454 8.5541C4.59136 8.16033 3.97609 6.90167 4.37338 5.74849C4.48237 5.42855 4.66167 5.14025 4.90075 4.90117C5.76212 4.0398 7.16141 4.0398 8.02279 4.90117C8.26186 5.14025 8.44117 5.42855 8.55016 5.74497L9.91781 6.20202C9.85804 5.37581 9.50294 4.59882 8.9158 4.01519Z\" fill=\"white\"><\/path><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Annonce Google<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ccf84 elementor-align-start elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c7ccf84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">aper\u00e7u de la campagne<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c06493 e-con-full e-flex e-con e-child\" data-id=\"9c06493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c107bc8 e-con-full e-flex e-con e-child\" data-id=\"c107bc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45a7dbf elementor-widget elementor-widget-image\" data-id=\"45a7dbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"720\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-ad.png\" class=\"attachment-full size-full wp-image-7236\" alt=\"L&#039;annonce sur Google : Become a Certified Trainer, Train The Trainer Courses, Langevin\" srcset=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-ad.png 919w, https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-ad-300x235.png 300w, https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-ad-768x602.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da38b88 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"da38b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:#BFFA5E\">CTR 4,2 %<\/strong> : le CTR du compte est pass\u00e9 de 2,6 % \u00e0 7,0 %<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d907ac e-con-full e-flex e-con e-child\" data-id=\"7d907ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a489d01 elementor-widget elementor-widget-image\" data-id=\"a489d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"720\" src=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-landing.png\" class=\"attachment-full size-full wp-image-7238\" alt=\"La page qui re\u00e7oit le clic : Looking for a Train-the-Trainer Workshop?\" srcset=\"https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-landing.png 919w, https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-landing-300x235.png 300w, https:\/\/aponia.ca\/wp-content\/uploads\/2026\/01\/langevin-marketing-ppc3-landing-768x602.png 768w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716cf41 elementor-align-start elementor-widget__width-initial elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"716cf41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong style=\"color:#BFFA5E\">Co\u00fbt par lead : 42,23 $<\/strong> \u00e0 l&#039;\u00e9t\u00e9 2024, contre 304 $ au d\u00e9part<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f822b0f e-flex e-con-boxed e-con e-parent\" data-id=\"f822b0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a952ab  center elementor-widget elementor-widget-button\" data-id=\"9a952ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/aponia.ca\/fr\/contactez-nous\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M8.99041 5.30776C9.81285 3.5694 11.2922 2.22895 13.1029 1.58129C14.9137 0.933638 16.9076 1.03183 18.6459 1.85426C20.3843 2.6767 21.7247 4.15601 22.3724 5.96677C23.02 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