Consulting & Strategy

Not sure what you need? Start here.

We audit your website, marketing, tools, processes and brand and provide you with a clear road map. No BS, no 80-page deck.

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Trusted by organizations nationwide

We’ve helped hundreds of businesses pinpoint issues and identify next steps.

You know there is a problem. But you are not sure where it lies.

No traffic growth. Lost leads. Your revenues keep increasing but your profits don’t. Your previous marketing firm didn’t deliver with the website they developed for you. You might be starting a new venture and getting different advice from everyone you ask.

You might try hiring a marketing agency and hope they figure it out for you. You might decide on website redesign and cross your fingers that it will fix everything. You might spend money on ads and pray they pay off.

Or you could get clarity.

That’s what consulting is for. Not as a delaying tactic, but as a means to ensure that whatever actions you take next, they will solve the problem at hand. We examine your current situation, determine what works, what does not, and what you can do immediately. It’s all practical advice.

Here’s a quick look at our proven strategy for your brand’s online success:

Practical experience across products, platforms, and organizations.

Projects

200+

Projects completed since 2015 across Canada.

Delivery

2 weeks

Average time between kick-off and delivery of the first item.

Quality

94%

Return rate for second project or ongoing maintenance.

THE PROCESS

How consulting works with us

Fast, focused, and useful. Walk away with an action plan, not a 4-inch binder.

Step 1

Discovery call

Every project starts with a discussion. We ask many questions and listen more. After the discovery phase, we will know whether we need to conduct a thorough audit or whether we can provide some preliminary recommendations already. No commitment required, no sales pitch whatsoever.

Step 2

Audit & analysis

We study all relevant factors: your performance metrics, branding, copywriting, operations, existing marketing channels, and more. We do not just gather information. We analyze it, prioritize findings, and develop actionable recommendations based on the largest ROI/effort ratio.

Step 3

Strategic roadmap

This is a strategic roadmap. You receive a list of immediate priorities, not a hundred-page report. It outlines exactly what should be done first, second, third and how much resources it requires to complete each task. We go through the findings together, in a session where you decide how to proceed.

CASE STUDIES

Clarity yields results.

Western Quebec School Board

OQACC

Dodjivi

Imaprestige

Valor and Solutions

Fondation Santé Gatineau

Écomusée

Moisson Laurentides

RUISSS

Let's figure out what your business actually needs.

Book a free 30-minute call with our team. No pitch deck, no pressure. Just a conversation about where you are and where you want to go.

Consulting & Strategy

What we offer

Digital Marketing Audit

Comprehensive assessment of your channels. What should be kept, cut, and enhanced.

Website Audit

Website speed, security, accessibility, performance, SEO, and conversion optimization.

Brand Audit

Visual identity and brand messaging. Brand positioning and gap analysis with your competitors.

Business Analysis & Strategy

For transformations, new projects, or large investments.

Proposal & RFP Support

Requirements definition, process of selection, and avoiding bad vendors.

Technology Recommendations

Which ERP, CMS, CRM, e-commerce, or automation solution is right for you?
WHY APONIA

Why businesses come to us for clarity

We tell it like it is.

Is your website okay and marketing is the problem? Then we will say so. Is it about to go over budget? Stop you in your tracks.

Consultants who build real solutions.

All of our recommendations are realistic and achievable. No fancy theories and hypotheticals.

The plan stays with you.

Whether you choose to hire us or not, it's all yours. Use it internally or outsource it.

Ruthless prioritization.

Top five things you need to focus on. Not forty-seven recommendations you will ignore.

Over 200 successful projects in a variety of industries.

We've seen it all. We can usually spot the common problems within the first hour of consultation.

Industries

We've consulted across every industry

Manufacturing
Non-Profit
Professional Services
E-Commerce
Healthcare & Dental
Government
Construction & Trades
Education & Training

Don't see your industry? We've done it. Talk to us →

FAQ

Frequently Asked Questions

How long does an audit take?

Simple audits typically take 1 to 2 weeks. Complex ones that involve operations can take longer.

Absolutely not. The plan is yours, even if you decide to do it internally.

A focused strategic roadmap including your immediate priorities, estimated costs and timelines. Delivered live.

Yes.

Yes. It takes up to one hour. No obligations whatsoever.

Yes. We can help you define your requirements, structure the bidding process, and select vendors.