Redesign your website without losing the SEO you've earned

The biggest risk in a redesign isn’t the design. It’s losing the search rankings your current site has built up over the years.

Before we rebuild, we map every page on your site and decide what carries over. The content that already ranks stays, in a cleaner form. Anything that moves gets a 301 redirect, so visitors and search engines land in the right place instead of hitting a dead end.

We also bring SEO into the project from the first meeting, not after launch. The new structure and the page content are planned around the terms you already rank for and the ones you want to reach.

The result is a site that looks new and keeps the visibility you’d otherwise spend years rebuilding.

Here’s what comes with a redesign we do, beyond a new look.

• A modern design that adapts to desktops, tablets and phones.
• A complete inventory of your URLs and the 301 redirects, to protect what you’ve built and avoid losing visibility
• The content that already performs, carried over and cleaned up.
• A faster site, with the bloat and old plugins cleared out.
• An editor set up so your team can manage the site themselves.
• Accessibility brought up to WCAG standards.
• Training and support after launch.

Most redesigns start with a sense that the site is underperforming. A few common signs:

• It no longer reflects who you are today or what you want to put forward.
• It’s slow, especially on phones.
• You can’t edit it yourself without calling a developer.
• It gets visitors, but few of them turn into leads or sales.
• It’s hard to maintain, and updates feel risky.
• It was built for what your organization was, not what it is now.

If a few of these sound familiar, a redesign is probably worth considering.

A redesign is a chance to fix the things underneath the design. For Quebec organizations, it’s also the natural moment to catch up on obligations that didn’t exist when the old site was built:

• Law 25: consent prompts, cookie controls, and privacy pages aligned with Quebec’s current requirements.
• Law 96: the French version needs to be taken seriously to serve customers in Quebec. A redesign is the right time to build it properly, with its own multilingual SEO.
• Accessibility: brought up to WCAG standards, which Canadian regulators increasingly require.
• Speed: a lighter site that performs on mobile.
• Security: up-to-date code with backups and monitoring, instead of an aging, vulnerable site.
• Editing: a CMS your team can use without a developer.

The new look gets the attention. The parts underneath are what keep it working.