Web Design & Development

Redesign your website without losing the SEO you've earned

We rebuild sites that have run their course to be modern and easy to manage, while protecting the rankings and content you already have.

OUR CLIENTS

Trusted by organizations across Canada

From Moisson Laurentides to the Écomusée du patrimoine and Ready4Canada, we’ve rebuilt hundreds of sites without losing what they’d built.

Portfolio

Sites we've rebuilt

Western Quebec School Board

OQACC

Dodjivi

Imaprestige

Valor and Solutions

Fondation Santé Gatineau

Écomusée

Moisson Laurentides

RUISSS

A decade of building websites. Here's what that looks like.

projects since 2015

0 +

before your first deliverable

0 weeks

of clients come back for more

0 %
THE PROCESS

How a redesign works with us

You see what we’re developing before it becomes expensive to change.

Step 1

Audit & Strategy

We look at what your current site does well, then plan the redesign around your goals.

Step 2

Design & Build

You approve the new design before we develop. We keep the pages and content that already perform.

Step 3

Migrate & Launch

We map every URL to its redirect and test before launch, and we test everything before launch so there are no problems with your rankings and links after the switch.

WHY APONIA

Why choose us over another agency?

Your SEO comes first

We plan the redesign around the rankings you've built on your current website, right from the start.

We keep what works

The content and links that already perform carry over, instead of starting from zero. Of course, we rebuild the structure of what isn't working.

Modern, and easy to manage

A site your team can update without a developer, built to stay fast, right from the start.

Yours to keep

It's your website, not ours. We even show you how to add content yourself, so you never depend on our team.

Not sure if you need a refresh or a full rebuild?

Send us your current site. We’ll tell you what’s worth keeping and what a redesign would actually change.

Learn more about redesigning your website

A redesign is a chance to fix what isn’t working on your current site. It’s also when many websites lose their Google rankings: old pages disappear and nothing tells search engines where the content now lives. Done properly, a redesign keeps the visibility you’ve built and even improves it. Here’s our approach.

How we redesign without losing your rankings

The biggest risk in a redesign isn’t the design. It’s losing the search rankings your current site has built up over the years.

Before we rebuild, we map every page on your site and decide what carries over. The content that already ranks stays, in a cleaner form. Anything that moves gets a 301 redirect, so visitors and search engines land in the right place instead of hitting a dead end.

We also bring SEO into the project from the first meeting, not after launch. The new structure and the page content are planned around the terms you already rank for and the ones you want to reach.

The result is a site that looks new and keeps the visibility you’d otherwise spend years rebuilding.

What's included in a redesign

Here’s what comes with a redesign we do, beyond a new look.

  • A modern design that adapts to desktops, tablets and phones.
  • A complete inventory of your URLs and the 301 redirects, to protect what you’ve built and avoid losing visibility
  • The content that already performs, carried over and cleaned up.
  • A faster site, with the bloat and old plugins cleared out.
  • An editor set up so your team can manage the site themselves.
  • Accessibility brought up to WCAG standards.
  • Training and support after launch.

Signs it's time for a redesign

Most redesigns start with a sense that the site is underperforming. A few common signs:

  • It no longer reflects who you are today or what you want to put forward.
  • It’s slow, especially on phones.
  • You can’t edit it yourself without calling a developer.
  • It gets visitors, but few of them turn into leads or sales.
  • It’s hard to maintain, and updates feel risky.
  • It was built for what your organization was, not what it is now.

If a few of these sound familiar, a redesign is probably worth considering.

More than a new look

A redesign is a chance to fix the things underneath the design. For Quebec organizations, it’s also the natural moment to catch up on obligations that didn’t exist when the old site was built:

  • Law 25: consent prompts, cookie controls, and privacy pages aligned with Quebec’s current requirements.
  • Law 96: the French version needs to be taken seriously to serve customers in Quebec. A redesign is the right time to build it properly, with its own multilingual SEO.
  • Accessibility: brought up to WCAG standards, which Canadian regulators increasingly require.
  • Speed: a lighter site that performs on mobile.
  • Security: up-to-date code with backups and monitoring, instead of an aging, vulnerable site.
  • Editing: a CMS your team can use without a developer.

The new look gets the attention. The parts underneath are what keep it working.

Frequently Asked Questions

SEO & Migration

Will a redesign hurt my Google rankings?

Not if it’s done carefully. We map your URLs to redirects and keep the content that performs, so your rankings carry over instead of resetting.

No. The content that works comes with you, cleaned up and organized in the new design. Anything outdated, we flag before removing it.

Yes. We migrate from most platforms, carrying over your content and your rankings with redirects in place.

Process & Timeline

How long does a redesign take?

Most redesigns take 6 to 10 weeks, depending on the size of the site and how much content needs reworking. We give you a clear timeline up front.

No. We build and test the new site separately, then switch over once it’s ready. Your visitors experience no interruption.

No. We start from what you have and keep what works, rewriting only what needs it. We can handle the copywriting if you’d like.

Cost & Ownership

How much does a redesign cost?

It depends on the size of the site and how much is rebuilt versus refreshed. We give you an itemized quote up front, so there are no surprises.

Yes. The code, the content, the hosting, and the domain are yours. No lock-in and your team can edit it.

Then that’s what we’ll quote. Sometimes a site needs a new look and a speed fix, without being rebuilt from scratch. We’ll tell you honestly which approach fits your situation best.

Let's talk about your website redesign.

Send us the site you have now, and we’ll map out what a redesign could improve, and what should be kept.

Further reading